Target for a medical clinic

Panacea Nova - a family medicine clinic in Kyiv that offers a wide range of medical services for adults and children.

As part of the project, the gastroscopy service was promoted with a special offer - a free Helicobacter pylori test.

The main task was to attract new patients through advertising on Meta Ads, increase the number of appointments for gastroscopy, and draw patients to other services of the clinic.

The advertising campaign was built through messages, allowing for prompt consultations with potential patients and scheduling their appointments.

Campaign goal:

To attract the maximum number of potential patients for gastroscopy through advertising on Meta Ads and increase the number of appointments for consultations and diagnostic procedures at the clinic.

Solution:

• Analyzed the target audience and its needs;
• Developed an advertising offer with a free Helicobacter pylori test;
• Created and tested photo creatives for Facebook and Instagram;
• Launched and optimized the advertising campaign for messages.

Results:

The advertising generated inquiries not only for gastroscopy but also for comprehensive examination packages, including gastroscopy and colonoscopy.

The price is indicated for monthly management.

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