Target for a tattoo master in Lisbon

After moving from Chicago to Lisbon, a tattoo artist specializing in Japanese-style tattoos and custom sketches faced the need to rebuild her personal brand and client base in a new market.

The goal of the project was to attract a new local audience, increase the artist's recognition in Portugal, and receive tattoo bookings through Instagram.

The advertising campaign was built around showcasing the portfolio, work style, and expertise of the artist, which helped attract the attention of potential clients in Lisbon and secure the first inquiries and bookings in the new market.

Campaign Objective:

Increase the tattoo artist's recognition after moving to Lisbon, attract a new local audience, and receive the first tattoo bookings through Instagram.

Solutions:

• Conducted an analysis of the local market and target audience in Lisbon;
• Developed an advertising strategy to promote the personal brand in the new market;
• Created creatives focusing on the artist's work in the Japanese style;
• Launched an advertising campaign to attract profile visitors and new followers;
• Optimized the campaign to increase reach and reduce interaction costs.

Results:

Within the first week of testing, the advertising campaign attracted over 400 new followers and secured the first tattoo bookings in the new city.

The price is indicated for monthly management.

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