Certificate of Expert in Marketing Automation

Learning Module 1: Introduction to Marketing Automation
Marketing Automation: Definition and Task
Experience with Marketing Automation: Project Planning
Types of automated processes
Consumer Impulse Curve: How to Cause Pregust in the Customer
The consumer impulse curve: the maximum extension of the first part of the consumer's life cycle - the so-called "Honeymoon"
Consumer Impulse Curve: How to Keep Inspiration

Learning Module 2: Marketing Automation Strategy
Starting the first marketing automation project
Definition of the PCE Automation Marketing
Assessment and control of marketing automation success
Planning of a tag and score strategy
Segmentation of the contact base by means of marketing automation

Teaching Module 3: Examples of Use
How to make a good first impression with a welcome letter
Forming customer loyalty by personalizing interactions
Reactivation Campaigns: How to Return Lost Sales With Marketing Automation
Automation of campaign promotions
Online courses in the form of emails

Teaching Module 4: Electronic Commerce
How Companies Use Marketing Automation in E-Commerce
Remembrance of abandoned baskets
Communication after the purchase
How to track the customer’s actions on your site and respond to them

Teaching Module 5: Advanced Themes
Integration of automation into a marketing strategy
Combination of marketing and sales with marketing automation

Product Exam
Received 27 / 28 (96%)