Chapter 1 – Brand Identity for a Bookstore-Café

The client was opening a café-bookstore aimed at young people seeking a cozy, inspiring place. The challenge was to design a style that felt warm and welcoming while helping the brand stand out. After conducting market research and creating moodboards, I worked with the client to develop and refine concepts. The final package included a logo, color palette, typography, patterns, a mascot, print materials, and social media visuals – a complete identity system ready to grow the brand.