USA, limousine transportation service - Google search engine optimization
Before (May 1 - 31)
Cost: $425
Leads (conversions): 12
Phone calls: 19
Cost per lead: $35
After (June 1 - 30)
Cost: $510 (+20%)
Leads (conversions): 42 (+247%)
Phone calls: 28 (+47%)
Cost per lead: $12 (-65%)
Client's goal - reduce CPL and generate more leads/calls. Goal achieved: almost 3.5 times more leads at one-third of the previous costs.
Result - a steady flow of qualified limousine service inquiries while keeping expenses within the initial budget.
Before (May 1 - 31)
Cost: $425
Leads (conversions): 12
Phone calls: 19
Cost per lead: $35
After (June 1 - 30)
Cost: $510 (+20%)
Leads (conversions): 42 (+247%)
Phone calls: 28 (+47%)
Cost per lead: $12 (-65%)
Client's goal - reduce CPL and generate more leads/calls. Goal achieved: almost 3.5 times more leads at one-third of the previous costs.
Result - a steady flow of qualified limousine service inquiries while keeping expenses within the initial budget.