CHICKENEM - South Korean Recipe
of: 2056
The price of the leather: 0.24$
Work: 1 month
About the project:
The customer came with a very delicious and interesting product - a chicken on the South Korean recipe.The task was to increase the number of applications, as well as to lower their price as the company began to scale and open new points in the city.The customer worked with a contractor, who provided traffic for 20-25 requests per day for $1.Stages of work:
They developed bright and tasty creatives, with sharp calls for action, which was impossible to do without clicking)
He started working and in the first two days of the advertising received 70 applications for $0.70.Less price and more applications.But after a week of deployment, the call-to-applications fell to 20 per day, and the increase in the budget only raised the price of the leather.The decision was made to change the advertising strategy.He launched creatives on cover (on Instagram) with a budget of $2 per day.He gathered people who interacted with advertising.He then launched a retarget.This strategy cuts out those people who are not interested in this product, and we only get a warm audience that is interested and ready to order.She showed incredible results!For a month of work I came out at the price of the leather at $0.24, which is three times less than the previous indicator.And unlike the first launch, this strategy allowed to raise the budget without raising the price of the leather.In a month, he received 2 056 filed applications for $0.24, making a day for 60-70 leads.
The price of the leather: 0.24$
Work: 1 month
About the project:
The customer came with a very delicious and interesting product - a chicken on the South Korean recipe.The task was to increase the number of applications, as well as to lower their price as the company began to scale and open new points in the city.The customer worked with a contractor, who provided traffic for 20-25 requests per day for $1.Stages of work:
They developed bright and tasty creatives, with sharp calls for action, which was impossible to do without clicking)
He started working and in the first two days of the advertising received 70 applications for $0.70.Less price and more applications.But after a week of deployment, the call-to-applications fell to 20 per day, and the increase in the budget only raised the price of the leather.The decision was made to change the advertising strategy.He launched creatives on cover (on Instagram) with a budget of $2 per day.He gathered people who interacted with advertising.He then launched a retarget.This strategy cuts out those people who are not interested in this product, and we only get a warm audience that is interested and ready to order.She showed incredible results!For a month of work I came out at the price of the leather at $0.24, which is three times less than the previous indicator.And unlike the first launch, this strategy allowed to raise the budget without raising the price of the leather.In a month, he received 2 056 filed applications for $0.24, making a day for 60-70 leads.