Children’s “Mind Up”

The task
Meeting children in groups for classes through targeted advertising through:
Traffic to the site from social networks;
Generations of leaders on Instagram and Facebook.Free trials are held regularly in the wake-up and weekend days.There are groups separately for children 4-5 years and separately for 6-7 years.What was done
The cooperation with the customer began in August 2019.Over the course of 3 months, our team:
They tested various options of detailed targeting settings.We covered such segments as:
Business parents aimed at personal growth and development;
young mothers who lead a healthy lifestyle, do sports and travel regularly;
young mothers who are interested in the family and are actively engaged in the education of children;
Young mothers who are interested in children's circles and so on.They segmented the CA by geolocation: covered both the entire Kharkiv and individual areas near the MindUp branches; places that our audience frequently visits and the locations of private circles.They created lookalike audiences on the client base and on users who filled the lead forms.They set retargeting to users who interacted with the MindUp digital platforms but did not leave the application.He developed individual creatives under the Facebook tape, tape and Instagram Stories.They attracted the main pain and barriers of the parents in the creatives, tested various CTAs.Results of the advertising campaign:
Coverage: 4 986 Number of leads: 16 Purchase cost: $1.57 Costed: $25.04
Advertising campaign aimed at “Generation of Leaders”
Ring gallery with schedule of classes for lookalike auditorium.Results of advertising:
Coverage: 4 862 Number of leads: 9 Purchase cost: $1.13 Costed: $10.20
We continue to work with Mind Up and work on new results.