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Semen Shvaybovich

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Ukraine Kharkiv, Ukraine
3 months 13 days ago
Available for hire available for hire
1 Safe completed
3 years ago
1 Client
age 29 years
registered for 6 years

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Successful projects
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Rating
488
Social media marketing 1
Search engine optimization 1

Language Proficiency Level

Українська Українська: fluent

Skills


Promotion

Administration

Portfolio


  • Cottage settlement

    Social media marketing
    The task

    Attracting potential customers to view cottage through targeted and contextual advertising.
    Attracting users to local thematic events.


    What was done

    A review of previously launched advertising campaigns has been carried out, their effectiveness has been assessed.
    Analysis of the accounts of the competitors and recommendations on the management of the customer’s social networks.
    Advertising strategy is developed.
    The correct functioning of the Facebook Pixel on the site is set.
    Four main portraits of the target audience have been formed, which in turn we segmented by geolocation.
    Lookalike audiences and bases for retargeting are gathered.
    Creatives are developed under each segment of the target audience.

    Examples of Facebook and Instagram advertising campaigns, their effectiveness

    General conclusions on targeted advertising for 1 month of cooperation:

    Number of Users: 120 640
    Number of clicks: 2 405
    Number of Applications: 240
  • The Korean cosmetic store "Bovileva"

    Lead generation and sales
    The tasks:
    Increased traffic to the site
    Increased online sales
    Increased brand recognition in social networks and creating a loyal audience

    What was done:
    A comprehensive marketing audit was carried out.A comprehensive strategy for promotion in social networks has been drawn up and implemented.Targeted advertising is launched.SEO optimization of the site.Start the process of recording advertising videos.Targeted advertising

    The launch of targeted advertising began in September 2019.The first month of cooperation included the following work plan:

    Release a technical task to install the basic code and standard Facebook pixel events on the site.Release a technical task to create a feed for launching a dynamic retargeting.Developing a strategy for advertising campaigns on the marketplace.Developing advertising creatives and launching advertising.As a result of the promotion, the traffic to the site increased, the number and activity of subscribers on Instagram and Facebook increased, the number of sales increased.We continue cooperation with Bovileva, new goals and ways to them are planned.
  • Children’s “Mind Up”

    Lead generation and sales
    The task
    Meeting children in groups for classes through targeted advertising through:
    Traffic to the site from social networks;
    Generations of leaders on Instagram and Facebook.Free trials are held regularly in the wake-up and weekend days.There are groups separately for children 4-5 years and separately for 6-7 years.What was done
    The cooperation with the customer began in August 2019.Over the course of 3 months, our team:
    They tested various options of detailed targeting settings.We covered such segments as:
    Business parents aimed at personal growth and development;
    young mothers who lead a healthy lifestyle, do sports and travel regularly;
    young mothers who are interested in the family and are actively engaged in the education of children;
    Young mothers who are interested in children's circles and so on.They segmented the CA by geolocation: covered both the entire Kharkiv and individual areas near the MindUp branches; places that our audience frequently visits and the locations of private circles.They created lookalike audiences on the client base and on users who filled the lead forms.They set retargeting to users who interacted with the MindUp digital platforms but did not leave the application.He developed individual creatives under the Facebook tape, tape and Instagram Stories.They attracted the main pain and barriers of the parents in the creatives, tested various CTAs.Results of the advertising campaign:
    Coverage: 4 986 Number of leads: 16 Purchase cost: $1.57 Costed: $25.04
    Advertising campaign aimed at “Generation of Leaders”
    Ring gallery with schedule of classes for lookalike auditorium.Results of advertising:
    Coverage: 4 862 Number of leads: 9 Purchase cost: $1.13 Costed: $10.20
    We continue to work with Mind Up and work on new results.
  • Digital Agency “ART CUBE”

    Social media marketing
    The Digital Agency

    The objectives:
    Creating a brand image on social networks;
    Attracting potential customers;
    confirmation of expertise, increased level of trust and loyalty to the company;
    Forming the original style and brand recognition.What was done:
    Created and created accounts on social networks Instagram, Facebook
    Published and informative bios with STA
    developed original content strategy with unique design for publications and TOVs in texts
    as a visual, creative banners are used using famous characters and popular themes
    HTTPS://www.instagram.com/p/B73upUtpSnr/?igshid=1avk2jv2si28m
    HTTPS://www.instagram.com/p/B8L7CnhJAsX/?igshid=yvolnew0o2qi
    HTTPS://www.instagram.com/p/B8wRcKHJaia/?igshid=1nrihl1gvwy8l

    The texts are light and untouchable, not overwhelmed with narrow-profile terminology, complex topics are presented with humor so that the audience is understandable and interesting.
    for maximum audience involvement the content is divided into categories: information, expert, attractive and entertainment and commercial
    Themes are selected in accordance with the interests of the audience and current events in the field of online marketing
  • IT School “A-Level Ukraine”

    Social media marketing
    IT Schools

    The objectives:
    Attracting new students
    Increase the loyalty of the audience by confirming the professionalism and expertise of teachers
    Identification of the brand

    What was done:
    developed and published by UTP and STA
    Developed and published content for Hailiths
    A unique design for publications
    to increase the level of involvement and other indicators of work with the audience, the content is divided into categories: information, expert, exciting, commercial and entertainment
    All the texts in the account are unique and are created according to the rubrics
    The visual part of the content is formed from individual design solutions for each post.
    to increase the involvement, original animations with the best case of students of the courses are published:
    HTTPS://www.instagram.com/p/B8gjCyfJ7Sy/?igshid=19lctb4nl57dt
    HTTPS://www.instagram.com/p/B8B5Lw2pgj-/?igshid=1b72lf9pil6pc
    HTTPS://www.instagram.com/p/B7dpbhUpLPD/?igshid=usukkweu98mf
    HTTPS://www.instagram.com/p/B63ZzEuprvo/?igshid=ehhg3ii80t3n
    HTTPS://www.instagram.com/p/B6nq3hVJhHj/?igshid=1jwm7jw52de6u
  • The Korean cosmetic store “Bovileva”

    Social media marketing
    The Korean Cosmetics Store

    The objectives:
    Attracting new subscribers and potential customers,ining interest in the existing audience;
    Increased public engagement and loyalty;
    The image of the brand
    Increased sales in the online store and showroom.

    What was done:
    Developed and published content for Hailiths
    Published and published by UTP
    Designed for posts and stores in a single style
    We are now holding an account in the format of an online magazine, for improving the quality of visual content, a photo session in the account style was held.
    for maximum audience involvement the content is divided into categories: commercial, information, expert, attractive and entertainment
    unique texts are created in accordance with the rubrics and interests of the audience
    To identify the interests of the audience, the statistics of publications and participation in the account are analyzed.
    In order to increase the level of involvement in the account, interactions are conducted in the form of surveys, tests, games, etc.
  • The online store of children's toys "Our Nash"

    Lead generation and sales
    The task:
    Increased involvement in competition

    What was done:
    formed hypotheses regarding the target audience, gathered audiences taking into account different combinations of detailed targeting;
    prepared publication with a gameplay (thinked mechanics, text and banner prepared);
    targeted advertising for the purpose of “Traffic”.


    Period of advertising campaign activity: 15.11.2019 - 21.11.2019
    The amount spent: $68.87.
    Number of comments: 4873
  • The online store of top women's clothes "Mikaluck"

    Lead generation and sales
    The task:
    Conversions through the public Facebook page

    Difficulty is:
    The absence of site

    What was done:
    formed hypotheses regarding the target audience, gathered audiences taking into account different combinations of detailed targeting;
    Advertising banners and texts;
    targeted advertising for the purpose of “Message”.

    Period of activity of advertising campaigns: 1.09.2019 - 30.01.2019
    The amount spent: 3 993,29 pounds.
    Started posts on Facebook Messenger: 398
    The average cost of the initiated correspondence: 10,03 p.
  • The Korean cosmetic store "Bovileva"

    Lead generation and sales
    The task:
    Conversions on the site

    What was done:
    set the Facebook Pixel on the site (basic + standard events);
    formed hypotheses regarding the target audience, gathered audiences taking into account different combinations of detailed targeting;
    prepared advertising banners, texts, thought of offers;
    a targeted advertising for the purpose of “Conversion”.


    Period of activity of advertising campaigns: 1.02.2020 - 21.02.2020
    The amount spent: 291 dollars.
    Number of purchases on the website: 469
    The average cost of a purchase is $0.62.
  • Children’s “Mind Up”

    Lead generation and sales
    Courses for children 3-12 years old, on which the child creates prototypes of real working mechanisms, an adapted coaching course and so on. The Dr. Mind up

    The task:
    Applying for trial employment

    What was done:
    formed hypotheses regarding the target audience, gathered audiences taking into account different combinations of detailed targeting;
    prepared advertising banners, texts, thought of offers;
    a targeted advertising aimed at “Generation of Leaders”.


    Period of activity of advertising campaigns: 1.02.2020 - 21.02.2020
    The amount spent: $110,86.
    Requested applications: 50
    The average cost of 1 application: $2.2
    Cost of training: 1,300 UAH/month.
  • The Beauty Lab

    Lead generation and sales
    The task:
    Applications for a master class on "7 types of botox".

    Difficulty is:
    The absence of site

    What was done:
    formed hypotheses regarding the target audience, gathered audiences taking into account different combinations of detailed targeting;
    prepared advertising banners, texts, thought of offers;
    a targeted advertising aimed at “Generation of Leaders”.


    Period of activity of the advertising campaign: 9.12.2019 - 26.12.2019
    The amount spent: $35.89.
    Number of applications: 27
    Cost of 1 application: $1.33
    Cost of participation in the IC: 700 UAH.
  • IT School “A-Level Ukraine”

    Social media marketing
    I have been working on this project since its launch, since 2016, starting with social networks and promotion in search networks, ending with offline marketing.
    Today, the main task of the project is the lead generation and grammatical management of the instagram account.

Reviews and compliments on completed projects 1

13 March 2020 39 USD
Creation of installing, posts + text

Quality
Professionalism
Price
Availability
Terms

Thank you ! The work is done very quickly and quality. The expected outcome exceeded the expectations on creative design.)
You’ve got a video bonus!)

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