The Korean cosmetic store "Bovileva"

The task:
Conversions on the site

What was done:
set the Facebook Pixel on the site (basic + standard events);
formed hypotheses regarding the target audience, gathered audiences taking into account different combinations of detailed targeting;
prepared advertising banners, texts, thought of offers;
a targeted advertising for the purpose of “Conversion”.


Period of activity of advertising campaigns: 1.02.2020 - 21.02.2020
The amount spent: 291 dollars.
Number of purchases on the website: 469
The average cost of a purchase is $0.62.