Cottage settlement

The task

Attracting potential customers to view cottage through targeted and contextual advertising.
Attracting users to local thematic events.


What was done

A review of previously launched advertising campaigns has been carried out, their effectiveness has been assessed.
Analysis of the accounts of the competitors and recommendations on the management of the customer’s social networks.
Advertising strategy is developed.
The correct functioning of the Facebook Pixel on the site is set.
Four main portraits of the target audience have been formed, which in turn we segmented by geolocation.
Lookalike audiences and bases for retargeting are gathered.
Creatives are developed under each segment of the target audience.

Examples of Facebook and Instagram advertising campaigns, their effectiveness

General conclusions on targeted advertising for 1 month of cooperation:

Number of Users: 120 640
Number of clicks: 2 405
Number of Applications: 240