Men's underwear sales (brand copies) through the website
Geography: Ukraine
Client's goal
To achieve stable sales of men's underwear through the website, avoiding the blocking of advertising campaigns on Facebook and Instagram.
What has been done
Marketing strategy and ad launch
Advertising on Facebook and Instagram for men aged 20–45;
A landing page was used to redirect to the website, which allowed avoiding ad blocking;
Testing different audiences and selecting effective segments.
Optimization and scaling
Choosing the most effective creatives and campaigns;
Continuous data analysis and budget adjustment to increase profitability.
Results over 3 months
Investments: $5,133
Sales: 804 purchases
ROI: 189%
Conclusion
Thanks to a well-structured advertising funnel and audience testing, stable sales were achieved, blocking was avoided, and high return on investment was attained.
#MarketingCase
#Targeting
#MetaAds
#FacebookAds
#InstagramAds
#SellingAds
#LeadGeneration
#EcommerceMarketing
#OnlineSales
#Men'sUnderwear
#OnlineStore
#InstagramAdvertising
#FacebookAdvertising
#PerformanceMarketing
#ROI
Geography: Ukraine
Client's goal
To achieve stable sales of men's underwear through the website, avoiding the blocking of advertising campaigns on Facebook and Instagram.
What has been done
Marketing strategy and ad launch
Advertising on Facebook and Instagram for men aged 20–45;
A landing page was used to redirect to the website, which allowed avoiding ad blocking;
Testing different audiences and selecting effective segments.
Optimization and scaling
Choosing the most effective creatives and campaigns;
Continuous data analysis and budget adjustment to increase profitability.
Results over 3 months
Investments: $5,133
Sales: 804 purchases
ROI: 189%
Conclusion
Thanks to a well-structured advertising funnel and audience testing, stable sales were achieved, blocking was avoided, and high return on investment was attained.
#MarketingCase
#Targeting
#MetaAds
#FacebookAds
#InstagramAds
#SellingAds
#LeadGeneration
#EcommerceMarketing
#OnlineSales
#Men'sUnderwear
#OnlineStore
#InstagramAdvertising
#FacebookAdvertising
#PerformanceMarketing
#ROI