Client segmentation, personalized E-mails for online school

Client: online music school for children and teenagers

Task: collect contacts of people visiting the website. Set up operations for these clients without overloading the sales department.

Result:
- configured automatic data collection from website visitors,
- configured segmentation of contacts based on their interests,
- automatic personalized emails for each lead
- tracking responses to emails. Depending on this, either assign a task to the manager in CRM or continue the email series.
That is, managers start working with ready-to-buy people. This reduces the time spent working with the client and provides better conversion.
- Separately configured automation in Hubspot CRM - where the lead is assigned to a specific manager, a task is created, and moves further down the funnel.

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