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Clothing store. Increased sales by 82% with the help of targeting

After analyzing the main competitors, the client's Instagram profile, and their website, a marketing plan was developed. This plan included advertising in posts and commercial advertising through a catalog on the website.

FB Pixel was created and CAPI was set up for the website. A product feed and catalog were also created, which was divided into sub-catalogs for advertising different groups of products.

The next step was the development of creatives, both static and video (separate for female and male audiences), which were tested. The best ones were launched for advertising that stimulates the start of a conversation.

Next, a catalog advertising campaign was launched, which brought the main income for the client. Recently, dynamic remarketing was launched to improve ad conversion.

The duration of the advertising campaign was 1.5 months (the collaboration is ongoing).

Expenses for 1.5 months amounted to $650.

I cannot disclose the income as the collaboration is ongoing and the client has not given permission for this.

The project will be supplemented with data.
Work details
Added 20 June 2024
153 views
Freelancer
Oleksandr Mazurenko
Ukraine Khmelnitskyi  1  0

Available for hire Available for hire
2 Safes completed
On the service 2 years