Cloud platform for developers

Industry: SaaS
Client: V&M Design - cloud solution for developers and all participants in the construction process.

Need to promote SaaS product - cloud project documentation management for all construction participants - design organizations, construction companies, contractors, and clients.

Goal:
Test the Meta traffic channel and understand if qualified leads can be obtained from there.

What has been done:
1. Analysis of the target audience (3 groups were identified - developers, design organizations, and contractors)
2. Competitor analysis (no direct competitors, there were adjacent ones with similar solutions)
3. Strategy development
4. Lead form development
5. Development of advertising banners and writing ad copy
6. Setting up lead integration in Google Sheets (so that the manager could immediately leave comments on lead quality)
7. Ad launch

Results for October-November 2023:
- Budget: $928
- Leads: 141
- Cost per lead: $6.58

It was decided to launch lead generation so that potential clients would leave their contacts for further consultation and product demonstration. Additionally, questions were created in the lead form to filter potential clients.
Launched ads targeting 3 groups - look-a-like (lal) from the provided list, based on interests in developers and design organizations.

During the launch, we encountered a problem that the account only allowed spending up to 300 UAH/day. Time was needed to ramp up the advertising account, so a new dollar account was created, allowing for a larger budget.

The most valuable results came from the LAL audience, so we worked with 2 audiences - developers and design organizations.