Coffee producer — 176 sales, ROI 628%
Social Media Advertising
Task: Attract wholesale clients for a coffee manufacturer. The main audience included cafes, restaurants, offices, and retail outlets interested in regular orders.
What was done:
- The audience was segmented by business type, consumption volume, and collaboration format.
- Separate advertising proposals were prepared for HoReCa, offices, and retail outlets.
- The advertising emphasized the quality of the beans, fresh roasting, wholesale prices, and regular deliveries.
- Tasting sets and starter batches were tested.
- Weak advertising links were disconnected.
- Segments with higher average checks and repeat orders were scaled.
Results:
- Advertising budget: $1,455
- Number of applications: 214
- Number of sales: 176
- Cost per application: $6.80
- Cost per sale: $8.27
- Average check: $326
- Turnover: $57,376
- ROI: 628%
#MetaAds #FacebookAds #InstagramAds #HoReCa #LeadGeneration #TargetedAdvertising
What was done:
- The audience was segmented by business type, consumption volume, and collaboration format.
- Separate advertising proposals were prepared for HoReCa, offices, and retail outlets.
- The advertising emphasized the quality of the beans, fresh roasting, wholesale prices, and regular deliveries.
- Tasting sets and starter batches were tested.
- Weak advertising links were disconnected.
- Segments with higher average checks and repeat orders were scaled.
Results:
- Advertising budget: $1,455
- Number of applications: 214
- Number of sales: 176
- Cost per application: $6.80
- Cost per sale: $8.27
- Average check: $326
- Turnover: $57,376
- ROI: 628%
#MetaAds #FacebookAds #InstagramAds #HoReCa #LeadGeneration #TargetedAdvertising