Telegram Mini App, 22,117 registrations and 1,039 deposits
Contextual Advertising
Task: attract active users to the gaming Telegram Mini App and increase the number of first deposits.
What has been done:
- tracking of bot launches, registrations, user activity, and first deposits set up via Keitaro
- advertising campaigns divided by GEO, creatives, landing pages, and traffic sources
- cohort analysis of users conducted for periods D1, D3, D7, and D14
- in the first stage of the campaign, optimized for active users
- after data accumulation, optimization shifted to the first deposit
- sources with bots and low activity disabled
- advertising connections scaled with the best FTD Rate
Results:
- advertising budget: $16,813
- number of registrations: 22,117
- number of active users: 13,326
- cost per registration: $0.76
- number of first deposits: 1,039
- cost per first deposit: $16.18
- FTD Rate: 4.70%
- total amount of first deposits: $33,664
#TelegramAds #TelegramMiniApp #PerformanceMarketing #MobileMarketing #Analytics
What has been done:
- tracking of bot launches, registrations, user activity, and first deposits set up via Keitaro
- advertising campaigns divided by GEO, creatives, landing pages, and traffic sources
- cohort analysis of users conducted for periods D1, D3, D7, and D14
- in the first stage of the campaign, optimized for active users
- after data accumulation, optimization shifted to the first deposit
- sources with bots and low activity disabled
- advertising connections scaled with the best FTD Rate
Results:
- advertising budget: $16,813
- number of registrations: 22,117
- number of active users: 13,326
- cost per registration: $0.76
- number of first deposits: 1,039
- cost per first deposit: $16.18
- FTD Rate: 4.70%
- total amount of first deposits: $33,664
#TelegramAds #TelegramMiniApp #PerformanceMarketing #MobileMarketing #Analytics