Commercial banner: Garbage and waste removal service
Task: Development of an effective, modern advertising banner for a local waste cleaning and removal business. The main goal is to separate the two key services of the company (construction and household waste) within one visual space while maintaining readability and a clear hierarchy.
What was done during the design process:
Logical structure (Two-panel Layout): Divided the offering into two independent blocks using contrasting panels. This helps the user instantly find the needed service.
Content selection and integration: Selected high-quality, realistic images of special equipment and the work process, which increases customer trust in the service.
Working with accents and UI elements: * Replaced standard list markers with neat custom checkbox icons for better perception of the advantages.
Created three-dimensional, noticeable CTA buttons ("Submit a request") using a noble bronze gradient, soft shadows (Drop Shadow), and inner contour lighting for a depth effect.
Typography: Used clean, readable grotesque fonts. Main headings and details are clearly differentiated by size and weight (Visual Hierarchy).
Tools: Figma
Format: Optimized for use in targeted advertising, social media, or as a banner on bulletin boards (OLX, etc.).
What was done during the design process:
Logical structure (Two-panel Layout): Divided the offering into two independent blocks using contrasting panels. This helps the user instantly find the needed service.
Content selection and integration: Selected high-quality, realistic images of special equipment and the work process, which increases customer trust in the service.
Working with accents and UI elements: * Replaced standard list markers with neat custom checkbox icons for better perception of the advantages.
Created three-dimensional, noticeable CTA buttons ("Submit a request") using a noble bronze gradient, soft shadows (Drop Shadow), and inner contour lighting for a depth effect.
Typography: Used clean, readable grotesque fonts. Main headings and details are clearly differentiated by size and weight (Visual Hierarchy).
Tools: Figma
Format: Optimized for use in targeted advertising, social media, or as a banner on bulletin boards (OLX, etc.).