Community growth-hacking for DeFi project

The tasks for this project were:
- launching a community on Twitter and Discord;
- increasing the community;
- forming an engaged core of the target audience;
- creating a whitelist for access to the product's beta version;
- involving in user testing.

To solve these tasks, the following mechanics were used:
- creating a content plan;
- parsing the audience of competitors and the parent company;
- launching targeted advertising on platform X (Twitter);
- purchasing advertising from crypto bloggers;
- using gamification methods to increase audience engagement.

Results:
- 11.4 thousand followers on X
- 2.2 thousand followers on Discord
- 7.7 thousand completed quests
- 91.2 thousand reach per month
- 160 fan arts in 2 weeks

#DeFi #Community #twitter #crypto #cryptocurrency #blockchain #SMM #bloger #blogs #Mediabuying #traffic #gamification