Gamification of user engagement and retention

The tasks for this project were:
- launching a community on Twitter and Discord;
- increasing the community;
- forming an engaged core of the target audience;
- creating a whitelist for access to the product's beta version;
- involving in user testing.

To address these tasks, the following mechanics were used:
- creating a project community on the gamification platform #zealy;
- establishing a ranking and rewards architecture;
- developing quest modules;
- organic promotion of the project within the platform;
- transferring the community to other social networks.

Results:
- the project in the top DeFi projects on the main page of Zealy;
- 7,746 completed quests;
- 11,346 followers on Twitter;
- 1,474 followers on Discord;
- 19.5% ER.

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