Company for recruitment for medium and large businesses

Task:

Bring quality traffic to the EVM Company website and receive applications from companies looking for staff (medium and large businesses).

What was done:

Launched multichannel advertising: website, subscriptions, and leads in Direct/Messenger.

Set targeting for business owners, HR managers, and department heads in the fields: retail, manufacturing, IT.

Conducted A/B testing: tested creatives (video/static banners) and audiences (interests + lookalike).

Identified the most effective connections by lead cost.

Results over 30 days:

Reached over 420,000 people

Over 1,200,000 impressions

11,869 clicks to the website

Average cost per click — $0.71

Total expenses — $16,693.97

Received 194 dialogues with potential clients (HR inquiries from companies)

The most successful campaign showed a CTR of over 2% and a cost per application of $13.84

Thanks to the campaign, EVM Company received a steady flow of requests for recruitment services and strengthened brand recognition among business clients.