Delivery app - Dubai
Social Media Advertising
Task:
Bring quality traffic to the website and collect applications from users who are genuinely interested in purchasing products through the Qarrib app.
What we did:
Launched advertising campaigns with different goals: website visits, subscriptions, applications.
Set targeting for women and men aged 20–45 in Dubai with interests in online shopping, marketplaces, and convenient purchases.
Conducted A/B testing of creatives (video reviews, product photos, app intro) and audiences.
Identified the most effective connections based on cost per click and conversions.
Optimized the budget by gradually disabling expensive connections with low conversion rates.
Results for the period:
Reached over 374,000 people
Total expenses: $37,444
Clicks on links: 51,682
Average cost per click: $0.34
Best CTR for ads — 2.69%
Received over 6,700 leads and subscriptions from the website
Cost per lead — from $2.10 to $3.70 depending on the campaign
Additionally — 374 initiated dialogues in Direct/Messenger
Bring quality traffic to the website and collect applications from users who are genuinely interested in purchasing products through the Qarrib app.
What we did:
Launched advertising campaigns with different goals: website visits, subscriptions, applications.
Set targeting for women and men aged 20–45 in Dubai with interests in online shopping, marketplaces, and convenient purchases.
Conducted A/B testing of creatives (video reviews, product photos, app intro) and audiences.
Identified the most effective connections based on cost per click and conversions.
Optimized the budget by gradually disabling expensive connections with low conversion rates.
Results for the period:
Reached over 374,000 people
Total expenses: $37,444
Clicks on links: 51,682
Average cost per click: $0.34
Best CTR for ads — 2.69%
Received over 6,700 leads and subscriptions from the website
Cost per lead — from $2.10 to $3.70 depending on the campaign
Additionally — 374 initiated dialogues in Direct/Messenger