Completion and SEO optimization of the Apple website on WordPress (Kadence)

A successful case of scaling and optimizing an existing service website with a 10-year history in a competitive niche. The main task was to develop the project without changing the corporate style and without risking current SEO positions.
What was done:
1 Development of new landing pages for services under new directions in strict accordance with the existing website style.
2 Work exclusively on native WordPress blocks (Gutenberg) + Kadence WP Ultimate to maintain code cleanliness and speed.
3 Designing and implementing conversion-focused UX/UI elements: interactive price tables, custom FAQ blocks with microdata (AEO/snippets), and clear Call-to-Action (CTA) forms.
4 Optimization of page loading speed and Core Web Vitals metrics (mobile version) through targeted caching adjustments.
5 Implementation of internal linking elements, preparation of structure for local SEO (GEO), and consideration of E-E-A-T factors.
Result: The website was successfully scaled, mobile conversion and speed improved without any drops in search rankings. The project has been transitioned to regular technical maintenance.
#wordpress #gutenberg #kadence #seo #optimization #ux #web-development #site-speed #landing-page