SEO audit and error correction of the Horoshop website

Task: Conduct a comprehensive technical audit of the online store on the Horoshop platform and eliminate critical errors that hindered proper indexing and promotion of the site in search engines.
What was accomplished by our team:
Audit of header structure: Set up the correct hierarchy of H1-H6 tags on category pages and product cards, eliminated duplication of main headers.
Optimization of microdata: Configured and validated Schema.org markup (Product, Breadcrumbs) to improve the site's display in search results (snippets).
Fighting URL duplicates: Identified and removed page duplicates, set up correct redirects and directives in robots.txt / canonical to avoid traffic cannibalization.
Technical optimization: Analyzed the overall state of the site on the Horoshop platform, fixed minor bugs in the code, and optimized page loading speed.
Result: The site has been completely cleared of technical "junk," indexing of pages by Google bots has improved, and the site structure now fully complies with current SEO requirements.
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