Complex SMM Beauty Salon “EGO STYLE”

In April 2018, the Kiev beauty salon “Ego Style” appeared to the company.For the booty industry, the presence in Instagram is very important.The task of the specialist was to make the account not unpleasant, not similar to thousands of other pages.It was also an important condition to “be in the trend.”The first thing you need to do is to beautifully “pack” the services, first and foremost with a photo.The expert has developed a new strategy using a network that is stored, both on the mobile and desktop version.For information posts, the decision was made to use flat lay – pleasant gentle photos on which objects are displayed.This will help, first, not overload the account with photos with the image of the face and hair, and second, the subscriber will immediately know that this post carries useful information, which he may save and read later.For the potential customers of the beauty salons, the post before/after is very important.We decided not to use the standard collage from two photos, but to apply to the image with the result that was obtained from the specialist’s photo of the hair, with which the client of the salon came from the beginning.The results of the master's work can also be assessed by leaving the carousel.For beauty salons, Direct is not the last.For new subscribers we set the Auto-Direct service: the new subscriber received a welcome message from the salon.Also for existing customers we made a mail to Direct with new services and discounts.The conversion of work with the Director was 24%.Reporting the free places for certain specialists was not difficult thanks to Stories - publications for 24 hours.Comprehensive work in 2 months increased the number of subscribers by 940 people, an average of 450 per month.Today, the number of subscribers is 9505.