Complex website promotion in Google

Case "Production of polyethylene bags with logo and packaging"
GEO: Ukraine
Budget: around 700-1000 USD/month

Initial situation:
PPC campaign set up on the "Manual bid strategy for clicks", small number of keywords.
Spent in 3 months - 57,100 UAH
Conversions - 22 pcs
Cost per conversion - 2590 UAH

What we did:
Collected relevant semantic core, created new ad groups, collected up-to-date lists of negative keywords
Set up conversions, GA4
Created new PPC campaigns: branded, on competitors, product-specific, performance max.

Currently we have the following results
Spent in 6 months of cooperation - 126,000 UAH
Conversions - 479 pcs
Cost per conversion - 264 UAH.