Setting up search advertising in Google Ads

Case "Microloans"
Geo: Ukraine
Budget: $4500/month

Initial situation:
PPC campaign set up for "Maximum Clicks" strategy, small number of keywords.
Spent per month - $4000
Conversions - 67
Cost per conversion - $60
What was done during the month of cooperation:
Collected relevant semantic core, divided into groups, wrote relevant ads, collected lists of negative keywords.
Set up conversions, GA4
Set up PPC campaign for "Target Cost per Conversion"
After 2 weeks, worked on optimizing keywords, created another campaign.

Currently, we have the following results:
Spent for 2 months - $9370
Conversions - 254
Cost per conversion - $36.95