Comprehensive branding and mascot development for the confectionery "Plats"

"Plyatsok" is a bright, emotional project for developing the identity of a modern pastry shop/bakery. The main goal of the design is to combine the cozy atmosphere of homemade baked goods with a trendy, bold visual style that instantly grabs attention and stimulates appetite.

At the core of the concept is a unique brand character and juicy 3D aesthetics in Y2K style, which distinguishes the brand from competitors and makes it ideal for promotion on social media.