"Good Farm" is a large-scale project for the development of identity and packaging for a producer of natural farm products. The main task of the design is to convey through visuals the ecological nature, high quality, care, and genuine love for their work.
To rejuvenate the brand and make it closer to the consumer, the foundation of the concept is the creation of a series of unique, friendly brand characters (mascots) and a cozy natural aesthetic using warm, deep earthy and plant shades.
To rejuvenate the brand and make it closer to the consumer, the foundation of the concept is the creation of a series of unique, friendly brand characters (mascots) and a cozy natural aesthetic using warm, deep earthy and plant shades.