The comprehensive conduct of Facebook, Instagram, and Telegram for firms implies the development of a unique strategy for marketing and communication, which is adapted to the peculiarities of the skin platform. It includes the creation and publication of content that responds to the values of the brand and the interests of the target audience. Planning joint campaigns, shares, advertising projects that cover all three platforms for maximum fascination. Interaction with the audience, including responses to the comments, private messages, community management. Data analysis, monitoring the effectiveness of the skin campaign, adjusting the strategy according to the results obtained. Profiles optimization to enhance visibility and attract new subscribers. Regular update of information about the company, products or services, as well as current trends on social networks.