The complex robot with texts includes the creation of original content, the re-raining of existing texts, the editorial for the conformity of style and language standards. An important stage is SEO optimization: the choice of keywords, their literal placement to increase visibility in search systems. Translation of texts into English for international audience, adaptation under cultural characteristics. Working with technical documents implies a clear understanding of the object, the ability to convert complex information into comprehensible content. Creation of advertising texts requires consideration of the principles of marketing, consumption psychology for effective influence. The work implies close cooperation with SEO specialists, marketers, designers to a global goal - attracting target audience, increasing conversion, increasing brand awareness.