Comprehensive e-commerce marketing: SEO + Google Ads

Online store for agricultural and horticultural products.
Role: comprehensive internet marketing and eCommerce development — SEO, contextual advertising, analytics, CRO.

Stack: WordPress + WooCommerce, Elementor, Google Ads, Merchant Center, GA4, GTM.

SEO
– Technical SEO audit and problem identification
– Optimization of product catalog and category structure
– SEO content for categories and products (E-E-A-T, user value, alignment with modern Google requirements and AI search)
– Preparation of technical tasks for programmers
– Speed optimization and Core Web Vitals

Google Ads
– Search campaigns and Performance Max
– Setting up Google Merchant Center and product feed
– Bid and conversion optimization, campaign scaling strategy

CRO and analytics
– Increasing conversion: improving product cards and category pages, analyzing user behavior
– Repeat sales strategy, planning a subscription delivery program
– Working with GA4, Search Console, Google Tag Manager
– Competitor analysis and identifying growth points

Bilingualism: optimization for Ukrainian and Russian versions.

Areas: SEO, Google Ads, CRO, web analytics, e-commerce, content strategy.

#seo #googleads #cro #ecommerce #woocommerce #ga4 #performancemax #merchantcenter #contentstrategy