Comprehensive SEO promotion of a medical center

What was included in the work plan:

1. Audit and optimization of the website structure:
- Analysis and correction of robots.txt.
- Creation and verification of XML sitemap.
- Detection and removal of content duplicates.
- Optimization of filters to improve usability and indexing.
- Search and removal of broken links (404).
- Checking and improving internal linking.
- Implementation of breadcrumbs for better navigation.
- Detection and removal of "soft 404" errors.

2. Website speed and performance:
- Comprehensive optimization of page loading speed.
- Implementation of structured data (microdata).
- Correct use of the canonical tag.
- Pagination optimization.
- Creation and verification of XML sitemap for images.
- Image optimization by size and format.

3. SEO copywriting and content optimization:
- Creation of a clear and logical website structure.
- Implementation of unique H1 headings for each page.
- Creation of unique meta tags title and description.
- Correct use of H2-H6 headings.
- Writing unique, informative, and relevant texts.
- Content optimization for keywords.
- Creation of user-oriented content.

4. Improvement of E-A-T:
- Creation and optimization of "About Us" and "Contact" pages.
- Detailed optimization of product/service pages.
- Optimization of key information blocks.
- Creation and maintenance of a blog with quality content.
- Creation of author profiles for experts.

5. External optimization of the website:
- Development of an external optimization strategy.
- Working with links.
- Monitoring the website and its positions.
- Reporting once a month.