Promotion of an English language school for children
It was decided to use 3 types of tools: DSA campaigns, Performance Max campaigns, and several search campaigns.
After 5 days, the first leads were received. After 2 weeks, it was already clear that Performance Max campaigns were generating many leads, but their quality was quite low, so it was decided to stop using this tool.
The first quality leads were obtained at a price of 2000 UAH – this is the price for a lead who signed up for a trial lesson. In the second month of work, the price per lead decreased to 1100 UAH for a lead who signed up for a trial lesson.
After 5 days, the first leads were received. After 2 weeks, it was already clear that Performance Max campaigns were generating many leads, but their quality was quite low, so it was decided to stop using this tool.
The first quality leads were obtained at a price of 2000 UAH – this is the price for a lead who signed up for a trial lesson. In the second month of work, the price per lead decreased to 1100 UAH for a lead who signed up for a trial lesson.