Comprehensive work on the ecommerce project

With this project, I made:
- Optimization of digital advertising campaigns, which allowed in a year to increase efficiency by 2000+% with budget growth by 93%
- Implementing SMS messaging to support main marketing events
- Increased number of emails from 2 to 8 per month
- Systematized customer-based contacts for email and SMS messaging
- Implemented a fast data analysis system for the Microsoft Power BI Marketing Department to facilitate the determination of the optimal directions for advertising campaigns, as well as their optimization and analysis

My permanent responsibilities were:
Working with advertising campaigns, including setting, launch, optimization and performance and cost reporting in Google Ads, YouTube, Facebook Ads
- Working with analytics services to determine the most relevant categories per season in Power BI and Google Analytics
The Google Tag Manager
Working with SMS services, Email messaging, including creating and launching all communications
Working with the designer, setting tasks and control their performance
- Working with SMM manager to synchronize the launch of marketing materials and observe a single style
Working with the team and participating in planning of seasonal marketing events, discussing concepts, ideas and defining optimal communication channels.
- Supporting physical stores in their internal marketing activities through digital channels
- Research of keywords to expand the opportunities of advertising campaigns
- Communication and setting up tasks for SEO agencies