Concept of logo and branding for niche perfumery AROMABAR
Logo Design
The logo is built on the principles of Swiss minimalism and high typography.
Stylistics: The combination of refined serifs with the geometric purity of the letters creates a sense of elitism and "quiet luxury."
Symbolism: The monogram "AB" forms a unified architectural shape that symbolizes a harmonious balance between the classical traditions of perfumery art and a modern approach to consumption.
Purpose: The design is developed for the premium segment, where recognition is important through restraint, purity of forms, and attention to detail.
Value: The concise black-and-white contrast ensures impeccable readability on any medium — from miniature labels to large advertising structures.
Stylistics: The combination of refined serifs with the geometric purity of the letters creates a sense of elitism and "quiet luxury."
Symbolism: The monogram "AB" forms a unified architectural shape that symbolizes a harmonious balance between the classical traditions of perfumery art and a modern approach to consumption.
Purpose: The design is developed for the premium segment, where recognition is important through restraint, purity of forms, and attention to detail.
Value: The concise black-and-white contrast ensures impeccable readability on any medium — from miniature labels to large advertising structures.