Concept of the digital campaign "Element 12" for the KFC brand

Development of a strategy to engage Gen Z through co-creation mechanics.

Idea: The 12th secret ingredient of KFC is the creativity of the customer.

Mechanics: Use of AR technologies and UGC. Users scan the packaging, create their own design of a 3D model of a bucket in the app, and share the result on social media.

Visual part: Development of layouts for outdoor advertising and stories, where the product is integrated into the workspace of a modern creator.

Goal: To transform a passive consumer into an active brand ambassador.
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