Conceptual packaging project + Advertising

Design of the packaging and advertising banner for Yum Strawberry fruit bar. The project started with a simple product mockup – based on it, I developed a complete visual identity built around the color scheme and aesthetics of fresh strawberries. The minimalist yet energetic look was created to enhance brand recognition and convey a sense of freshness and natural taste. Along with the packaging, I designed a matching advertisement that visually aligns with the product’s branding, forming a cohesive promotional set.

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