Configuration of contextual advertising

Set Google Adwords for the Ikea delivery service.

Task - Getting a target audience of IKEA goods buyers
Targeting: whole Ukraine
Admissible cost of conversion is 270 UAH.

Results are:

Conversion Coefficient 2,06%
Relative CTR – 14.96%
Average position - 2.3
Number of users per month - 11 583
The total cost of conversion is 178 UAH.
Number of conversions per month - 155*

*The conversion is taken at the end of the order of the goods on the website.