Configuration of search campaign
What was
The old site on WordPress, which has not been updated since 2012, the outdated functionality, the uninterpreted graphic content of the range and the high price per click - 12 UAH, which for the market of the track plate is exaggerated.Accordingly, the price of the leather was 800-1000 UAH, with ROI = 80-100%
made by:
Before the task, you need to evaluate the resources available to build a viable and effective strategy.So, for the beginning I:
1 .She checked the site for errors on her favorite short checklist.2ndHe analyzed Google Analytics data on the brick, brick, brick, and so on.ThreeFollowed Custom Jorney Map by Yandex on the main page and conducted a user movement analysis by page
4 .She noted in the report that there were no buttons to communicate through messengers, chat bots and social networks.Preparatory work :
Work from the site:
Updated the theme and plugins, the speed became higher, but as often it happens, the template was taken.Therefore, we had to turn the global styles for the main page, blog, product cards.Styles were written separately for the AMP version of the site.With AMP and light code, the speed of the site on mobile was -75/100 and 89/100 for PC.
Correction of errors:
Removing “bit” internal links
URLs with problems (not human-comprehensive URLs, with special symbols, more than 90 characters, etc.)It optimizes the image by converting webp and compression.Removed duplicates and lack of description, title.Create the correct map of the site.
She added the communications buttons through popular messengers and social networks.When the landers were brought in an adequate state, advertising could be done.For this, I collected extended semantics, picked the minus word, and added relevant extensions and addings.New advertisements were written.The old rcs were not removed (only in extreme cases), but optimized.Search and CMS (Simple + Re-Marketing)
The Results:
CRC = 1.8 UAH
The old site on WordPress, which has not been updated since 2012, the outdated functionality, the uninterpreted graphic content of the range and the high price per click - 12 UAH, which for the market of the track plate is exaggerated.Accordingly, the price of the leather was 800-1000 UAH, with ROI = 80-100%
made by:
Before the task, you need to evaluate the resources available to build a viable and effective strategy.So, for the beginning I:
1 .She checked the site for errors on her favorite short checklist.2ndHe analyzed Google Analytics data on the brick, brick, brick, and so on.ThreeFollowed Custom Jorney Map by Yandex on the main page and conducted a user movement analysis by page
4 .She noted in the report that there were no buttons to communicate through messengers, chat bots and social networks.Preparatory work :
Work from the site:
Updated the theme and plugins, the speed became higher, but as often it happens, the template was taken.Therefore, we had to turn the global styles for the main page, blog, product cards.Styles were written separately for the AMP version of the site.With AMP and light code, the speed of the site on mobile was -75/100 and 89/100 for PC.
Correction of errors:
Removing “bit” internal links
URLs with problems (not human-comprehensive URLs, with special symbols, more than 90 characters, etc.)It optimizes the image by converting webp and compression.Removed duplicates and lack of description, title.Create the correct map of the site.
She added the communications buttons through popular messengers and social networks.When the landers were brought in an adequate state, advertising could be done.For this, I collected extended semantics, picked the minus word, and added relevant extensions and addings.New advertisements were written.The old rcs were not removed (only in extreme cases), but optimized.Search and CMS (Simple + Re-Marketing)
The Results:
CRC = 1.8 UAH
Kharkiv 
Available for hire