Context Advertising for the Internet Store
Information about the customer
The online air conditioning store
At the time of appeal
It was necessary to set the RK and increase the conversion from the visits.
What was done
Adwords was chosen as an instrument.
15,000 UAH was allocated to the advertising, so the decision was made to promote the goods of one brand with the best price offer.
It was collected as much as possible from commercial and brand requests.
After 3 weeks of tracking and optimization, the most co-version requests were selected, resulting in the price of the click dropped by 0.29 UAH
After the end of a month from the analysis of WebVizor it became clear that it is necessary to reduce the percentage of refusal by optimizing the product card (adding photo, characteristics and descriptions).The index decreased by 32%.
Results obtained
Cost (with regard to the cost of our services): 15,000 UAH.Revenue (according to the data of electronic commerce): 98000 UAH.ROI: 582.12%
Tracking of calls: Replacement of numbers.The ratio between orders through the basket / by phone: 60%/40% according to customer data.Changes in campaign dynamics
Average CTR for Advertisements - 12.00%
The price of the click (April) - 1.98 UAH; the price of the click (October) - 1.59 UAH.The average position is 1.2.In the period of advertising campaigns, the income increased by 3.5 times with the same budget
The online air conditioning store
At the time of appeal
It was necessary to set the RK and increase the conversion from the visits.
What was done
Adwords was chosen as an instrument.
15,000 UAH was allocated to the advertising, so the decision was made to promote the goods of one brand with the best price offer.
It was collected as much as possible from commercial and brand requests.
After 3 weeks of tracking and optimization, the most co-version requests were selected, resulting in the price of the click dropped by 0.29 UAH
After the end of a month from the analysis of WebVizor it became clear that it is necessary to reduce the percentage of refusal by optimizing the product card (adding photo, characteristics and descriptions).The index decreased by 32%.
Results obtained
Cost (with regard to the cost of our services): 15,000 UAH.Revenue (according to the data of electronic commerce): 98000 UAH.ROI: 582.12%
Tracking of calls: Replacement of numbers.The ratio between orders through the basket / by phone: 60%/40% according to customer data.Changes in campaign dynamics
Average CTR for Advertisements - 12.00%
The price of the click (April) - 1.98 UAH; the price of the click (October) - 1.59 UAH.The average position is 1.2.In the period of advertising campaigns, the income increased by 3.5 times with the same budget
 |
Anton Panchenko
 Ternopol 70 0
|
Available for hire
72 Safes completed
1 arbitration
On the service 8 years