Context Advertising for the Internet Store

Information about the customer
The Internet store of electrical tools

At the time of appeal
It was necessary to optimize the RK and increase the conversion from visits.

What was done
Direct and Market were selected as tools.
Audit and optimization of existing campaigns
A separate campaign was created with general requests such as: "tools for home" "tools for repair" etc.
Created a separate ad in the RSIA under each product position for selected groups
For "Shurupovertov" created a separate landing, as they had shares and discounts.
There were no more than 5 keywords in each group of ads. About 200 advertisements in search campaigns
Parallel to the click advertising, a mail was launched in order to sell the stock goods.