Context advertising for the online shop of office goods
Customer: Online shop of office goods
The task is to double the number of orders when the value of the transaction is reduced by 20% with an emphasis on the wholesale buyer.Tools: Search Advertising, Trading Advertising, DSA, RDSA, Remarketing
The application came to the audit of the advertising campaign, the customer saw advertising with the help of a specialist in the state, but the results were not satisfied.During an hour of audit, I found a lot of growth points and proposed a media plan with doubling the amount of orders with a small increase in the budget.In the first place, I optimized action advertising campaigns, prescribed extensions list of minus words, attributed key words to faithful type of conformity and created 3-4 announcement per group.Also launched the RK trade with goods, the price of which exceeds 300 UAH, considering the specificity of the niche, in the range of many cheap goods for 1-2 UAH and their inappropriate advertising.Since they asked to make a focus on the b2b segment, and separate pages on the wholesale order was not - it was necessary to make separate groups of announcement with transaction queries on the wholesale and to change the texts of announcement under this audience, so that they didn't stretch the queries - they made a cross-minus on the level of the city.Qualitatively supplemented the strategy of DSA and RDSA RK from min.Price per click.At the end I still achieved the results provided, but with the delay of 2 mits, as I didn’t consider a break for holidays and slow “rozhgin” of the RK after a stop.In sum, in 5 months, I had 5780 orders, cpa 49 UAH, and 288 thousand UAH were spent on advertising.We work further
The task is to double the number of orders when the value of the transaction is reduced by 20% with an emphasis on the wholesale buyer.Tools: Search Advertising, Trading Advertising, DSA, RDSA, Remarketing
The application came to the audit of the advertising campaign, the customer saw advertising with the help of a specialist in the state, but the results were not satisfied.During an hour of audit, I found a lot of growth points and proposed a media plan with doubling the amount of orders with a small increase in the budget.In the first place, I optimized action advertising campaigns, prescribed extensions list of minus words, attributed key words to faithful type of conformity and created 3-4 announcement per group.Also launched the RK trade with goods, the price of which exceeds 300 UAH, considering the specificity of the niche, in the range of many cheap goods for 1-2 UAH and their inappropriate advertising.Since they asked to make a focus on the b2b segment, and separate pages on the wholesale order was not - it was necessary to make separate groups of announcement with transaction queries on the wholesale and to change the texts of announcement under this audience, so that they didn't stretch the queries - they made a cross-minus on the level of the city.Qualitatively supplemented the strategy of DSA and RDSA RK from min.Price per click.At the end I still achieved the results provided, but with the delay of 2 mits, as I didn’t consider a break for holidays and slow “rozhgin” of the RK after a stop.In sum, in 5 months, I had 5780 orders, cpa 49 UAH, and 288 thousand UAH were spent on advertising.We work further
Lvov 
Available for hire