Context Advertising in Searching for AdWords
The customer asked to lower the price of the click.
After analyzing the campaign, a number of significant problems were identified: a low number of key phrases (about 40), a small number of minus words (about 50), ads in which there was nothing significant for the customer: the information in the advertisement was "no about anything" and no links and clarifications were used.
A new search advertising campaign was made: 750 keys, 400 minus words, selling ads with add-ons and clarifications.
The result of the first half of the day after launch is on the screen.
The price of the application fell several times.
After analyzing the campaign, a number of significant problems were identified: a low number of key phrases (about 40), a small number of minus words (about 50), ads in which there was nothing significant for the customer: the information in the advertisement was "no about anything" and no links and clarifications were used.
A new search advertising campaign was made: 750 keys, 400 minus words, selling ads with add-ons and clarifications.
The result of the first half of the day after launch is on the screen.
The price of the application fell several times.
Dnepr 
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