IM Convector Heaters | Revenue ≈ 1,003,900 UAH | ROAS ≈ 860%

Niche: Convector Heaters

GEO: Ukraine

Service: Google Ads (Google Shopping + Performance Max), turnkey, with unlocking Merchant

Completed works:
- Setup and optimization of Google Ads and Google Merchant Center.
- In progress - unlocking Google Merchant Center.
- Setup of Google Analytics 4 and Google Tag Manager.
- Setup of product feeds and launch of shopping ads.
- Creation, optimization, and scaling of Google Shopping and Performance Max campaigns.
- Setup of purchase tracking, their value, and other conversions at all stages of the sales funnel.
- Testing new solutions and searching for growth points.

Results:
Impressions — 1,012,153
Clicks — 21,404
Average cost per click — 5.45 UAH
Purchases — 413
Conversions — 448
Value of conversions — 1,003,900 UAH
ROAS — 860%
Advertising budget — 116,617 UAH

Summary:
Thanks to comprehensive work on Google Shopping, Performance Max, and analytics, it was possible to achieve over 400 purchases, ensure over 1 million UAH in conversion value, and reach a ROAS of 860%.