SEO for a manufacturer of commercial equipment and furniture
Search Engine Optimization (SEO)
Niche: SEO for a manufacturer of trade equipment and commercial furniture
Website - slonfactory.com.ua
Geo: Ukraine, Lviv and region
Service: SEO optimization and promotion of the website for a manufacturer of trade equipment and commercial furniture
Project features:
- Narrow local B2B niche with limited search demand.
- Main focus is on attracting orders for custom manufacturing of trade equipment.
- High average check and long decision-making cycle for the client.
- Promotion is primarily aimed at commercial inquiries and obtaining targeted requests, rather than maximizing traffic.
- Work was carried out under conditions of a limited budget for SEO and external promotion.
Completed work:
- Comprehensive SEO support for the project, almost from scratch.
- Analysis, technical, content, and external optimization of the website.
- Competitor analysis and identification of growth points.
- Expansion of the semantic core and development of the website structure.
- Preparation of technical specifications for the programmer and copywriter and control of task execution.
- Building and implementing an external promotion strategy.
- Selection of platforms, placement of permanent and crowd links.
- Monitoring results, regular analytics, and detailed reporting.
- Working on increasing positions, organic traffic, and leads.
We have been working almost from scratch for over 2 years, current results:
- 170+ key queries in TOP-10 Google.
- 65 queries in TOP-5 Google.
- 870 organic visits from Google in the last 6 months.
- 388+ external links in the website profile.
- TOP-1–10 for the main commercial queries of the niche ("trade islands", "trade showcases", etc.)
Summary:
Despite a small budget for SEO and working in a quite narrow B2B niche - we managed to achieve good results almost from scratch, including: many targeted queries in TOP-5, constant organic traffic, and inquiries.
Website - slonfactory.com.ua
Geo: Ukraine, Lviv and region
Service: SEO optimization and promotion of the website for a manufacturer of trade equipment and commercial furniture
Project features:
- Narrow local B2B niche with limited search demand.
- Main focus is on attracting orders for custom manufacturing of trade equipment.
- High average check and long decision-making cycle for the client.
- Promotion is primarily aimed at commercial inquiries and obtaining targeted requests, rather than maximizing traffic.
- Work was carried out under conditions of a limited budget for SEO and external promotion.
Completed work:
- Comprehensive SEO support for the project, almost from scratch.
- Analysis, technical, content, and external optimization of the website.
- Competitor analysis and identification of growth points.
- Expansion of the semantic core and development of the website structure.
- Preparation of technical specifications for the programmer and copywriter and control of task execution.
- Building and implementing an external promotion strategy.
- Selection of platforms, placement of permanent and crowd links.
- Monitoring results, regular analytics, and detailed reporting.
- Working on increasing positions, organic traffic, and leads.
We have been working almost from scratch for over 2 years, current results:
- 170+ key queries in TOP-10 Google.
- 65 queries in TOP-5 Google.
- 870 organic visits from Google in the last 6 months.
- 388+ external links in the website profile.
- TOP-1–10 for the main commercial queries of the niche ("trade islands", "trade showcases", etc.)
Summary:
Despite a small budget for SEO and working in a quite narrow B2B niche - we managed to achieve good results almost from scratch, including: many targeted queries in TOP-5, constant organic traffic, and inquiries.