A basic conversion rate optimization (CRO) diagnostic audit has been completed for a premium perfume online store on Shopify, targeting the US market. The main goal is to identify critical barriers in the sales funnel that prevent users from completing purchases and to provide a clear optimization plan to increase conversion rate (CR) and average order value (AOV).
What has been done:
- Full sales funnel audit: Analyzed each stage from the first touchpoint on the homepage and catalog to the product page, cart, and checkout, considering the specifics of the American audience.
- Identification of "costly" mistakes: Key UX and technical barriers have been identified that cause the store to lose potential revenue.
- Prioritized recommendation plan: Structured instructions have been created (what to change, where, and why) based on impact and implementation complexity (from quick fixes to strategic improvements).
- Selection of Shopify apps: Top 3-5 niche apps have been selected for effective upsell/cross-sell, email list building (lead capture), and enhancing social proof (reviews).
Result format:
A convenient Google Sheet with detailed screenshots, analytics of problem areas, and a step-by-step checklist for implementation.
What has been done:
- Full sales funnel audit: Analyzed each stage from the first touchpoint on the homepage and catalog to the product page, cart, and checkout, considering the specifics of the American audience.
- Identification of "costly" mistakes: Key UX and technical barriers have been identified that cause the store to lose potential revenue.
- Prioritized recommendation plan: Structured instructions have been created (what to change, where, and why) based on impact and implementation complexity (from quick fixes to strategic improvements).
- Selection of Shopify apps: Top 3-5 niche apps have been selected for effective upsell/cross-sell, email list building (lead capture), and enhancing social proof (reviews).
Result format:
A convenient Google Sheet with detailed screenshots, analytics of problem areas, and a step-by-step checklist for implementation.