Copywriting and content management for an Instagram clothing brand
Task: Create an engaging post for an Instagram store that combines atmospheric storytelling (creating a mood) and direct product sales.
What was done:
• Hook: An introduction was written that appeals to the audience's pain/needs (cold outside, desire for comfort).
• Structure: A checklist was used, which increases the readability of the text.
• Product integration: The product (hoodies) harmoniously fits into the scenario of the client's ideal evening.
• Specifications: The fabric composition and available colors are clearly indicated for a quick purchase decision.
• Call to action (CTA): Clear instructions for ordering (comment or Direct) were added.
• Hashtags: A relevant set of tags was selected to promote the post.
What was done:
• Hook: An introduction was written that appeals to the audience's pain/needs (cold outside, desire for comfort).
• Structure: A checklist was used, which increases the readability of the text.
• Product integration: The product (hoodies) harmoniously fits into the scenario of the client's ideal evening.
• Specifications: The fabric composition and available colors are clearly indicated for a quick purchase decision.
• Call to action (CTA): Clear instructions for ordering (comment or Direct) were added.
• Hashtags: A relevant set of tags was selected to promote the post.
Khmelnitskyi 
Available for hire