Corporate identity | Potted flower shop
Project Goal
1. Logo development
2. Corporate identity development
Brand Features
The store specializes in selling flowers for planting in private homes and potted flowers.
The main wish is to convey the value of potted flowers, home greening, and to stand out among competitors.
Defining Brand Aesthetics
As a result of market analysis, it was determined that competitors mainly have logos in the form of restrained graphic signs, but with the use of color accents.
The main concept of the brand was chosen to focus on "naturalness."
The color palette is taken from a photo of a summer garden, where bright flowers stand out among green leaves, the sun is reflected, and there is contrasting shadow among the leaves.
The main "highlight" of the logo is the letter V, which is deformed in the shape of a flower sprout that has just begun to break through the ground.
Logo Adaptation
Since the brand will use the logo on various media - signage, social networks, packaging, stickers, etc., there is a need to create adaptive versions of the logo for quality representation of the logo and brand recognition at any scale.
The main logo is the largest in size and most informative. It includes a descriptor about the area of activity, as well as a graphic sign in full format - with a sprout, roots, and a pot. Application place - signage, large and medium printing (billboards, business cards), window decoration of the store.
The shortened logo is the most compact. It can be used on social networks, stickers, and small printing.
The secondary logo is the most versatile in size, but its feature is a descriptor that contains not a description of the activity, but the brand slogan - "make your home greener."
Pattern
The pattern for the brand was created from hand-drawn illustrations that reflect the "path" of a flower's development in a pot - from sprout to blooming.
These illustrations form the basis of the logo and are reflected in all elements of the brand's corporate identity.
Development of Corporate Identity Elements
As carriers of corporate identity, it was necessary to develop:
- Business cards
- Box for potted flowers
- Door sticker with information
1. Logo development
2. Corporate identity development
Brand Features
The store specializes in selling flowers for planting in private homes and potted flowers.
The main wish is to convey the value of potted flowers, home greening, and to stand out among competitors.
Defining Brand Aesthetics
As a result of market analysis, it was determined that competitors mainly have logos in the form of restrained graphic signs, but with the use of color accents.
The main concept of the brand was chosen to focus on "naturalness."
The color palette is taken from a photo of a summer garden, where bright flowers stand out among green leaves, the sun is reflected, and there is contrasting shadow among the leaves.
The main "highlight" of the logo is the letter V, which is deformed in the shape of a flower sprout that has just begun to break through the ground.
Logo Adaptation
Since the brand will use the logo on various media - signage, social networks, packaging, stickers, etc., there is a need to create adaptive versions of the logo for quality representation of the logo and brand recognition at any scale.
The main logo is the largest in size and most informative. It includes a descriptor about the area of activity, as well as a graphic sign in full format - with a sprout, roots, and a pot. Application place - signage, large and medium printing (billboards, business cards), window decoration of the store.
The shortened logo is the most compact. It can be used on social networks, stickers, and small printing.
The secondary logo is the most versatile in size, but its feature is a descriptor that contains not a description of the activity, but the brand slogan - "make your home greener."
Pattern
The pattern for the brand was created from hand-drawn illustrations that reflect the "path" of a flower's development in a pot - from sprout to blooming.
These illustrations form the basis of the logo and are reflected in all elements of the brand's corporate identity.
Development of Corporate Identity Elements
As carriers of corporate identity, it was necessary to develop:
- Business cards
- Box for potted flowers
- Door sticker with information
Kyiv 
Available for hire