Correction of the multi-language site.
The site aqualin.com.ua entered into operation after the independent addition of multi-language (ru/ua) by the site owner.CMS of Opencart 2.3
After adding the second language, the site owner over time noticed a decrease in visitability and a decline in call and orders.The owner associated this with a seasonal decline in demand, as the product group of the site has a strong seasonality.The site’s audit showed the negative dynamics of the site, jumping positions on the URL in an average within 15-20 positions, with a partial decline of urls from the search edition.Due to the opencart features and the incorrect multi-language settings, the text on all pages of the site changed from one language to another.This led to a change in the relevance of pages for the target keys of the semantic core and the storm of the site positions.With a decline in the "Show" indicators and a change in the average position of the site by urls.The work was carried out to correct the localization of the site under language versions.The dynamics of changes are displayed on the graph from the Google console, as well as the graph shows the seasonality in this niche.As a result, the site as the main channel of organic traffic, will be able to restore its positions in the release before the beginning of the sales season.
After adding the second language, the site owner over time noticed a decrease in visitability and a decline in call and orders.The owner associated this with a seasonal decline in demand, as the product group of the site has a strong seasonality.The site’s audit showed the negative dynamics of the site, jumping positions on the URL in an average within 15-20 positions, with a partial decline of urls from the search edition.Due to the opencart features and the incorrect multi-language settings, the text on all pages of the site changed from one language to another.This led to a change in the relevance of pages for the target keys of the semantic core and the storm of the site positions.With a decline in the "Show" indicators and a change in the average position of the site by urls.The work was carried out to correct the localization of the site under language versions.The dynamics of changes are displayed on the graph from the Google console, as well as the graph shows the seasonality in this niche.As a result, the site as the main channel of organic traffic, will be able to restore its positions in the release before the beginning of the sales season.