Creating a marketing strategy for a start-up (edtech, crypto)

The Question:
Early stage startups. Understand how to move the first half-year, which markets to choose, what oriented cost for the user, how much budget you need for the first year.

The result:
A strategy of promotion is developed which includes:
Analysis of Global Markets and Trends
The best markets to promote
- analyzed competitors, their strong/weak sides, promotional channels, keys
- Identified possible user attraction value scenarios (CAC)
- formed ICP to each role that is key on the platform
- Identified TOV( tone of voice) brand, given recommendations for communication
- Selected and argumented key channels for the first year
- Formed a strategy for attracting lecturers to the platform for the first year
A strategy for the first year of students.
- Proposed ideas for additional services and platform monetization
A budget for a marketing and marketing team for 1 year.

The customer was pleased and pleasantly impressed by the collaboration.